Books:
Marketing and Sales

Nir Eyal

Carl Sewell

Phil Barden

Roger Dooley

Robert Cialdini

Phil Knight

Robert McKee

Byron Sharp

Hooked: How to Build Habit-Forming Products

Customers for Life

Decoded: The Science Behind Why We Buy

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Influence: The Psychology of Persuasion

Shoe Dog: A Memoir by the Creator of Nike

Storynomics: Story-Driven Marketing in the Post-Advertising World

How Brands Grow: What Marketers Don't Know

How to make products and services habitual by leveraging consumer psychology

How to build long-term mutually beneficial relationships with clients

Analysis of the consumer subconscious and effective marketing tools

How neuromarketing works and how to influence the subconscious brand perception

How the principles of social influence and persuasion work

The Nike creation story and marketing principles

How to create engaging stories for marketing and business

A scientific approach to building and promoting a strong brand

Time Management

HR Management

Design Thinking

Corporate Culture

Entrepreneurship and Startups

Finance and Investing

Leadership and Management

Other categories

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