A marketing plan is a document describing the strategy for promoting a product or service to the market. It includes analysis of the target audience, competitors, and outlines marketing tools and promotion channels. It helps achieve business goals.
A business plan is a document describing a business idea and all aspects of launching a business. It helps strategize, plan operations, and attract investments.
Tool for assessing the strengths, weaknesses, opportunities and threats of a company's main competitors.
COMPETITOR SWOT ANALYSIS.xlsx
The competitor SWOT analysis helps evaluate one's own strengths and weaknesses relative to competitors and develop an effective competitive and marketing strategy.
Tool for evaluating the strengths, weaknesses, opportunities and threats of a company. It helps identify competitive advantages and business risks.
Internal positive factors like strong brand, customer loyalty, good supplier relationships.
Internal negative factors like lack of staff, outdated technology, high costs.
External factors that could provide an advantage like new technologies or expanding markets.
External factors that could negatively affect the business such as new competitors, and unfavorable regulations.